the object strives ‘to alter not when alteration finds’ but then the artist finds that the static object, while resisting change in some inertial way, has no energy of its own and is swept over by the tides of change. to compete with the forces of modern life, and to prevent the object status from quickly being reified the artist must incorporate a systematic structure that maintains self-conscious, constant, and dynamic tension between the work’s objecthood and the possibility of its dissolution (consumption). it is its shifting character in each new context of reception that prevents it from being ‘naturalized’ (reified).

the tension that seduces, creates dynamism, is between it’s criticality as resistant structure or idea and its palpability or ‘suchness’

— jon erickson